Caveat emptor. Latin for *Let the Buyer Beware*. More specifically it’s a PRINCIPLE that upon closer inspection means that the buyer alone is responsible for checking the quality and suitability of goods. No other area is this more fitting than Health and Nutraceuticals. A recent CHEKD client inquired about a product that has very nice looking ads peppering FaceBook called Elysium Health. Great marketing, great site, great scam. Here’s the formula all these companies run on you: 1 – Find data about a specific enzyme/compound/secret vitamin that works in a small subset on a petri dish, in some lab somewhere. 2 – Get a bunch of scientists and their buddies together to throw around their degrees, experience and *HERE LOOK, SCIENCE*. 3 – And 9 times out of 10, they’ve found some way to isolate this UNIQUE compound (outside of FDA regulations of course). Charge $60+ per bottle, get you on auto-subscribe and boom they have you – because let’s call a spade a spade, placebo will show it works on 60% of the people anyway. This particular company claims NAD+ is the new Ambrosia of the Gods that only their Silicon Valley company can get you access to. Hmmmm… I’ve seen the ingredients and you can better results with a handful of blueberries, a niacin pill (vitamin B3) and a glass of red wine sparingly. Translation: Don’t believe everything you hear (ESPECIALLY) in the health space, even from me. Examine everything. All the information is one PubMed or NCBI search on Google away. I can tell you that the only things that are recommended by CHEKD are proven *Clinically Effective* doses with tomes of research and experience behind. No shortage of Health Experts out there, with not much to back up their talk. “Squeeze this HIGH OCTANE OIL on your food.” “Just one Pill a Day.” “Look at the all the initials after our names.” Still hats off for great marketing. Click below if you want Health, Not Hype.